1. 所有成分皆是有機認證 Our products are made from organically certified ingredients
2. 只使用7種成分 We only use a maximum of 7 ingredients
3. 拒絕動物測試 We do not test on animals (we like them way too much)
4. 產品均由人手以小批量製成 (不用機器) Each product is crafted in small batches by people (not machines)
5. 支持在英國及法國的小型供應商 We support small, local producers in the UK & France
6. 支持在迦納及斯里蘭卡的公平貿易女性合作組織
We support Fair Trade women’s co-operatives in Ghana & Sri Lanka
7. 10%所得營利捐贈慈善組織 10% of profits will go to charity