Restore your hair to its natural glory. Silky oils, rich plant butters, phytonutrients, B vitamins, and baobab plant protein work to strengthen, protect, and repair all types of damaged, dry or coarse hair.
Plant Science. Super-natural Results.
Our Fortifi-hair™ treatment regimen for dry and damaged hair targets your most urgent needs to rebuild, repair and protect from future damage. Powered by Intelli-Plant™ science, protein from the baobab plant, plant-based butters rich in fatty acids, and formulated with mild plant-based surfactants ideal for sensitive scalps, it transforms dry, brittle hair into sumptuous silk.
Forget about artificial silicones that only give the illusion of shine. Our silicone-free formula contains only the best natural ingredients to smooth the cuticle layer and protect the hair shaft. Its low pH prevents color fading, so it's safe on color-treated hair, too.
42%
Improvement in Shine*29%
Increase in strength**21%
Improvement in detangling, smoothness and manageability*11%
Stronger hair**10%
Reduction in frizz*** * based on lab and clinical studies of active ingredient **after 5 applications results may vary requires use of the shampoo, conditioner and treatment ***75% humidity chamber for 4 hoursKey ingredients
Boabab protein Intelli-Plant™ science
Hydrolyzed Adansonia Digitata Seed Protein
Anti-aging solution that helps repair damage, and fortifies hair by supporting the protein matrix and promoting moisture. Helps counteract chemical, UV and heat stress while enriching with amino acids for frizz control. Promotes a 29% increase in strength and 11% stronger then virgin hair.* 42% improvement in shine*
Pracaxi
Pentaclethra Macroloba Seed Oil
Provides amazing combability, and softness on both wet and dry hair to protect and mitigate breakage of dry and brittle hair. Enhances shine.
Shea, cupuacu and murumuru fruit seed butters
Butyrospermum Parkii Butter, Theobroma Grandiflorum Seed Butter, Astrocaryum Murumuru Seed Butter
Replenishes hair to help smooth and hydrate. Leaves hair softer, smoother and more manageable.
Rebuilding Boabab Protein.
Baobab plant protein (hydrolyzed adansonia digitata seed protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage.
Certifications and Recycling
Packaging for the planet. Our bottle is 90% post-consumer recycled HDPE eco soft touch bottle from "green bins" all over the US. Remove pump before recycling.Amount
Apply a quarter size of product into palms.
Action
Gently massage into wet hair from ends to roots. Leave on for 3-5 minutes for an extended, deep moisturizing treatment. For extremely dry hair, skip shampooing and co-wash with conditioner instead.
Follow-up
To lock in moisture and continue the repair process, apply a nickel sized amount of Fortifi-hair™ Leave-In Treatment to damp hair and gently comb it through.
Certified organic essential oil aroma.
99% natural origin of total. / 1% organic origin of total.
Ingredients: Water (Aqua), Behentrimonium Chloride, Caprylic/Capric Triglyceride, Behenyl Alcohol, Glyceryl Stearate, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Butyrospermum Parkii (Shea) Butter,1 Simmondsia Chinensis (Jojoba) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Pentaclethra Macroloba (Pracaxi) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Aroma,1,2 Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Citric Acid, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Benzoate,3 Citral,3 Citronellol,3 Eugenol,3 Geraniol,3 Limonene,3 Linalool,3 Tocopherol (Vitamin E)
1 Certified organic
2 Intelli-Sense™ Science: Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Pelargonium Graveolens (Geranium) Flower Oil, Lavandula Angustifolia (Lavender) Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Natural Flavor (Raspberry Type), (Natural Flavor (Vanilla Type), Pimenta Officinalis (Allspice) Fruit Extract, Pogostemon Cablin (Patchouli) Oil, Eugenia Caryophyllus (Clove) Bud Oil, Dipteryx Odorata (Tonka) Bean Extract, Alcohol, Vetiveria Zizanoides (Vetiver) Root Oil
3 Naturally occurring in essential oils