Over thousands of years our harsh and cold northern climate has evolved plants with extraordinary properties. Those deep roots, bitter leaves andgnarledbarkshavehealed wounds and saved lives. And the hard-won knowledge and wisdom of survival, passed from mother to daughter, from father to son, is still in our blood. Now in the 21st century we aim to prove that nature gives us all we need. We scrutinise legends about northern healing herbs under the penetrating gaze of doctors in the fierce light of scientific labs. In our unending quest to discover more of what nature still hides, scientific validation is a must for every one of our selected ingredients and final creations . Strangely enough, it s a scarcity of resources and sunlight that has turned us into sharp-eyed perfectionists, focused on detail, design and, above all, quality.